Exterior Signage
This project tasked me with taking a nearby abandoned building and proposing some sort of brand to take over the space. As someone with a true love for Aldi, my immediate thought was to try and bring affordable groceries near me and the Boston University campus.
I felt as though the large space and natural light was a great location for a brand that was known for their
low prices and quality food.
Once I was able to refine my vision for the brand expression with elevation drawings, I created a final mockup and explored different options for materials to be used.