I spent so many years of my life going to Ossorio Bakery & Café, a local restaurant in my hometown community. In my branding class, I was able to choose a business that I wanted to rebrand, and Ossorio was one of the first places on my mind. I started this project with a deep dive into the brand's vision, and moved forward with designing a new logo to represent the restaurant.
Brand Audit
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/bac3980e-5490-4560-8d1d-743d4451cba5_rw_1200.png?h=28e75ade9dabdedcd9fa3646063ba213)
Brand Values
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/225a5355-b8d8-438e-9f12-69003d6860e8_rw_600.png?h=4c2c080aaa55b7970eabdd90aeb71693)
Thumbnail Sketches
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/0c5204c9-138d-41db-bd2c-d46c38907d78_rw_1200.png?h=a78a93e4c3fe919b16bf52d53409e25e)
Digital Sketches
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/70d13992-d771-4475-8049-a7b95d7f282e_rw_1200.png?h=bcd32924a245678a0406a9a8a2b35895)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/1947938c-7181-4d81-8d1f-cbe07efd333c_rw_600.png?h=5391476cbf5b03ebccddbfcfd20e4c6f)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/303c0420-bf1a-403b-af8a-e73237e50423_rw_600.png?h=5b0a9d90bae9fd3a252a4bda9074959e)
Final Black & White Logo and Wordmark
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/ee76dded-d044-4e07-8337-534b79eb4054_rw_1200.png?h=e7fa8438fa34e3a37c89eaabf16e7614)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/0f850c69-86b4-461f-ae09-9cf1c33b25ee_rw_1200.png?h=92ba2188850a67161d7b78ac0d6c07c1)
Colored Logo and Wordmark
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/86efdae6-c1c2-411b-b2c2-9fa94d48fb92_rw_1920.png?h=ab5aee3d8c5ad889c690790b34e52497)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/2de60352-a3e9-4aa6-b3e7-9756ab100a4b_rw_3840.png?h=3c09824e1d43e2c394ed648be77f98db)