For this project, I was tasked to create a new and original logo for an international business. I chose GUESS, the clothing and accessory brand. The process of logo-making began with a deep dive into the Brand DNA, and the logo design was rooted in research. This project was done with quick turn-arounds, as to mimic the feeling of industry work with tight deadlines.
Brand Audit
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/4a25e406-db9c-4880-b728-484697acc6ba_rw_1200.png?h=a9631d183f4bf6e2b9d94b0479d8c0d1)
Thumbnail Sketches
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/369f8858-7557-4b0d-a0f6-87a8f3722ecc_rw_600.png?h=fd08398cfacc17bc50feb77dc29a2210)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/5a087789-d7b2-4f91-ab08-a5e9289812c7_rw_600.png?h=15afe06698136dee399c0b7bd2d55829)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/a9210f97-45ed-42b3-824c-78d3356f2355_rw_600.png?h=fa46dcd11712a376add7e221f549c509)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/19575bd5-6123-4695-9c0f-63579f8458f7_rw_600.png?h=4f9e64491b2891cefac64d239c6fa42c)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/8dba7a5b-8c19-43b2-989f-d4ba97e9984a_rw_600.png?h=fd8e2dd85215ca45f05b43032be2c010)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/1ca9f475-2d5b-4bb8-b333-29bbd656f36f_rw_600.png?h=7ec174016b6608b4ba1ad0a81dc64b92)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/60453be2-65a7-46ad-a69f-6dd62159c118_rw_600.png?h=b8fbb0faf86da4763a37bc62f82f22c0)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/1bf082f3-b95a-444a-b559-8a4a45d73de4_rw_600.png?h=ddd44d2e0848e86401fb57f2721e069a)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/9cdbcb1b-354b-49ed-88bb-126b7fd971a5_rw_600.png?h=dd1a73a059935f3a90dfb0d4b7d2ae35)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/9619e28b-93f8-4816-a2b7-c0595af2915e_rw_600.png?h=4e6e5ce8532067f304941b9be5029dff)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/e5fb7a15-d1f6-4edc-a70b-03d253826f86_rw_600.png?h=352bf41bbae81ac6131e07af916029de)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/e1d0a87d-19d8-4b2b-a1f7-d7d28619ad36_rw_600.png?h=0b4bcfb388a99c0007bf3c0d2f5158cb)
Digital Sketches
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/1974e7f2-129f-448c-b5b1-2c041df7f127_rw_600.png?h=c2b13be018b48313dd137dfe22d64859)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/6ae98836-4b64-41ac-9f37-c64b095133ad_rw_600.png?h=eaad355b993e77c52e50a59197332333)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/b94a166b-93a7-4bc4-9d30-36d036679236_rw_600.png?h=b53dfc910b7bfcf4b1eaa25b688dc6e2)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/6f451f2f-f325-413c-9e2e-ec7458154701_rw_600.png?h=3cb11c656686eb2a6a3d37821d102e33)
Final Wordmarks
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/6c78e174-b506-4e64-a637-2be2b4203437_rw_1200.png?h=b5ce08d141e5b613163769090025f0a2)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/853c36cc-0ce6-4de1-bb36-4aca2d7584bf_rw_1200.png?h=05182ae115d1f12542638014998c9aa9)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/fb79e854-7b77-42e9-85f6-e8e3c94f6f4f_rw_1200.png?h=2ab3c3e30f6d99324518a2c9816548e0)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/8e5e2822-5a8d-49bf-8b93-5035446f4f37_rw_1200.png?h=f1b276360adeecb6c106e4e57f3b0df4)
Final Logomarks
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/51bee756-3792-46ea-9790-69ee26846645_rw_1200.png?h=866b87e359dedff72bee6439d5d39298)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/84969924-f3c0-40f5-b43f-2f4565c54f49_rw_1200.png?h=3ac875ffa436f74d41bd9336755f3c8a)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/2a6dd535-011a-4dd2-a5c2-ffef2c5f7df5_rw_1200.png?h=0c56290f42f51e3b4f6d5be2ba112f57)
![](https://cdn.myportfolio.com/88ebf7ab-305c-456f-9427-50845d66b9cb/3a2c6bc2-93d3-46d4-a190-556184207e10_rw_600.png?h=461e8ef0165c3d3d9e65963a285c5a34)
Brand Animation