For this project, I was tasked to create a new and original logo for an international business. I chose GUESS, the clothing and accessory brand. The process of logo-making began with a deep dive into the Brand DNA, and the logo design was rooted in research. This project was done with quick turn-arounds, as to mimic the feeling of industry work with tight deadlines.
Brand Audit
Thumbnail Sketches
Digital Sketches
Final Wordmarks
Final Logomarks
Brand Animation
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